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Cars
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TrucksPreferred Pricing for Military and First Responders
At 400 Chrysler Dodge Jeep Ram, we’re proud to be part of a community filled with people who dedicate their lives to serving others. To show our appreciation, we’re offering exclusive Preferred Pricing for Canadian Military personnel and First Responders, along with a special bonus — a 3-Year Oil Change Package (up to 60,000 KMs) on us.*
This program is our way of saying thank you for everything you do to keep our communities safe, healthy, and strong.
Who’s Eligible
Canadian Military Personnel
This program extends to active and retired members of the Canadian Armed Forces, including:
- Army, Navy, Air Force
- Canadian Forces Health Services
- Canadian Forces Support Groups
We’re proud to support local members from bases across Ontario, including:
- 4th Canadian Division Support Base Petawawa
- CFB Borden
- CFB Kingston
- CFB North Bay
- CFB Trenton
- CFS Leitrim
- Canadian Forces Support Group (Ottawa–Gatineau)
- Canadian Forces Health Services Centres (Ottawa & Petawawa)
First Responders
Our gratitude also extends to the everyday heroes working on the front lines, including:
- Police officers
- Firefighters
- Paramedics and emergency medical personnel
- Hospital staff and healthcare workers
You are the backbone of our communities, and we’re honoured to give back in this way.
Program Highlights
- Program Period: October 1, 2025 – January 2, 2026
- Eligible Vehicles: Most 2024–2026 Chrysler, Dodge, Jeep, Ram models (some exclusions apply; see FAQ for the full list of eligible vehicles)
- Discount Type: Pre-tax Preferred Pricing
- Plus: 3-Year Oil Change Package (up to 60,000 KMs)
- Available At: All participating FCA Canada dealers, including 400 Chrysler Dodge Jeep Ram
Confirm Your Eligibility Today
Browse our inventory for eligible vehicles
Visit 400 Chrysler Dodge Jeep Ram for more of the program details
Or simply fill out the form below and our team will help you get started.
FAQ About The Program
What is the Preferred Pricing discount?
Preferred Pricing is a special purchase or lease price offered by FCA Canada to eligible groups, such as Military personnel and First Responders. Instead of paying the standard retail price, you receive a pre-tax discount that is built into the price of the vehicle. This amount is shown on the vehicle invoice under the “PREF” code and represents significant savings off MSRP. It is not a rebate you have to apply for later — the savings are applied directly at the time of purchase or lease.
Can I combine the discount with other current offers?
Yes, certain other new vehicle incentives can be combined with preferred pricing which includes national and regional offers. Our team will review all available offers with you to ensure you receive the best possible pricing.
Who qualifies for this program?
Active and retired Canadian Military personnel and First Responders, including police, firefighters, paramedics, hospital and healthcare workers.
How do I confirm my eligibility?
Visit www.chrysleradvantageplan.ca and enter the code FIRST0625, or fill out the contact form on this page to connect with our team.
Which vehicles are eligible?
Most 2024, 2025, and 2026 Chrysler, Dodge, Jeep, Ram models are eligible for Preferred Pricing. However, some models are excluded.
Eligible Models:
- All 2024, 2025 and 2026 Chrysler, Dodge, Jeep, Ram models except for those listed below.
Excluded Models:
- 2024/2025/2026 Jeep Grand Cherokee (WL) 4xe
- Jeep Grand Cherokee (ICE & 4xe)
- Jeep Grand Cherokee L
- 2024 Jeep Compass
- 2025/2026 Jeep Compass Sport
- Jeep Wrangler (4xe and ICE)
- Jeep Wrangler 4-Door 4xe
- Jeep Gladiator
- Jeep Wagoneer
- Jeep Wagoneer L
- Jeep Grand Wagoneer
- Jeep Grand Wagoneer L
- Chrysler Pacifica
- Chrysler Pacifica Hybrid
- Chrysler Grand Caravan
- Ram 1500 (DT)
- Ram 1500 (DS)
- Ram 2500/3500 (excluding Chassis Cab)
- All Battery Electric Models
Can I receive this discount from any dealer?
Preferred Pricing is available through all participating FCA Canada dealers that follow the program guidelines. To take advantage of this offer, the dealer must be an authorized FCA Canada retailer and agree to the Preferred Pricing program rules. 400 Chrysler Dodge Jeep Ram is a participating dealership and can help you verify eligibility, confirm vehicle availability, and apply the discount directly at the time of purchase or lease.
What’s included in the oil change package?
When you purchase or lease through this program at 400 Chrysler Dodge Jeep Ram, you’ll receive a 3-Year Oil Change Package at no cost (up to 60,000 KMs). Some exclusions apply.
What are my purchasing options?
You can take advantage of Preferred Pricing through purchase, lease on eligible vehicles. The program applies to new vehicle sales only, and the discount is built into the price at the time of the transaction. Our team will walk you through the best option for your situation and ensure the Preferred Pricing benefit is applied correctly.
What documents do I need?
Please bring valid ID and proof of service or employment (military ID, badge, or employment verification).